Fragrance

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of big and little baddies to get you glossy, glowy and lit. Hard launch your looks in never-too-sweet sugary, shimmery pinks with a lil’ naughty in the mix.

There’s a Gloss Bomb for every function. Swipe it on + prepare for the most poppin’ pout with this new lip set featuring two fam-fave shades + a new, exclusive shade.

Get ready for your close up with this LED compact mirror—the magnification and bomb af lighting is here to get you photo-ready anytime, anywhere.

Take your mini Gloss Bomb Lip Luminizer, mini Killawatt Freestyle Highlighter and full-size Hella Thicc Volumizing Mascara on all your adventures. If you’re looking for juicy lips, endless ways to glow and big, bold lashes—this set’s got you covered.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our signature spicy floral scent made in two sizes perfect for on the go. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our 6ml + 10ml signature spicy floral scent. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. Give the gift of our full-size signature spicy floral scent (at a value!) plus a free decorative tray. Featuring Magnolia, vegan Musk, Bulgarian Rose Absolute, Patchouli and Tangerine for a bold, complex and one-of-a-kind fragrance.

Dip into whimsical wonders with our limited-edition Butta Drop body cream infused with a lil' holographic shimmer and Smurfberry scent. This thick, rich, luxed-up body moisturizer buttas you up in nourishing hydration that last.

Drip your body in hydration then top off with a perfume or body mist.

Touch, spray + play with textures that feel you, in scents that transform you. This mini body trio includes Big Dripp'r Body Wash, Rich Dip Bubble Bath and Allover Body Mist in Vanilla Flowers, a floral gourmand scent.

Mix and match irresistible scents that transform you with this mini body mist duo in Vanilla Flowers and Hey, Bouquet. The choice is yours: play it one way, then spray it up differently the next day to match your mood and enhance your vibe.

Meet Allover Body Mists, an irresistible collection of spritzes that turn the everyday into the extra. Featuring layered, unexpected scents—because you’re not one note, and your scents shouldn’t be, either. You can play it one way and spray it up differently the next day—instantly transforming your vibe anytime, anywhere.

Magnetic and multifaceted. Refined and raw. Unmissable and unforgettable. A lighter version of Fenty Eau de Parfum, made to mist in hair and over body. A softer, yet long-lasting, and intimate way to wear our bold, complex and one-of-a-kind fragrance.

Meet your mini clinical skincare routine, simplified. Cleanse, tone, hydrate with sun protection and keep surface oil in check in travel-friendly sizes that'll last 30 days. Clinically tested on all skin tones—and designed to put in the work so you don't have to.

Meet your mini clinical skincare routine, simplified. Cleanse, tone and hydrate with sun protection in travel-friendly sizes that'll last 30 days. Clinically tested on all skin tones—and designed to put in the work so you don't have to.