Privacy Policy


Policy Preface & Data Protection Core Principle
This independent official Privacy Policy is formulated in accordance with global cross-border e-commerce user personal data protection standard and North American consumer privacy protection normative requirements, specially applicable to all user data collection, storage, use, transmission and protection behaviors generated during browsing, clicking, account registration, order placement, payment transaction, after-sales service docking and website interactive use on our beauty vertical e-commerce platform. As a standardized formal cross-border beauty retail e-commerce operator, we take user personal information security, shopping data confidentiality and private consumption record protection as core operation bottom-line principles, adhere to non-active excessive collection, non-unauthorized leakage, non-commercial unauthorized sale and third-party non-sharing four major privacy management tenets, protect all private data of global platform users in full link, and build safe and reliable anonymous privacy protection shopping environment for American core target consumers and global beauty shoppers.
This policy covers all user digital data generated on PC terminal official website and mobile adaptive official website of the platform, covers account identity information, transaction payment data, browsing behavior data, logistics receiving information, after-sales service record and commodity preference label data involved in beauty shopping scenarios, clarifies platform official data legal use scope, user personal data autonomous management rights, platform data security technical protection measures and user privacy right appeal processing rules, all policy content is open, transparent and without hidden authorization clauses, fully conforming to target market user privacy consumption cognition and formal e-commerce website official policy writing specification.
User Voluntarily Collected Information Category & Use Purpose
We only collect user voluntary active submitted shopping necessary information in limited categories, refuse passive forced pop-up information authorization and irrelevant private data collection. The first category is order delivery necessary receiving information: including user consignee name, global regional delivery address, contact receiving communication information, which is only used for cross-border commodity package sorting, logistics distribution docking, package home delivery and abnormal logistics contact processing of foundation, lip tint and all daily makeup commodity orders, no other extended commercial use of receiving address data.
The second category is account registration basic identity information: for users who choose to register platform independent shopping account voluntarily, we collect exclusive account login identity data set by users independently, which is used for personal order record storage, historical refund after-sales record archiving, favorite beauty commodity collection and personalized inclusive makeup commodity recommendation inside the platform, optimizing user secondary browsing and repeated impulse consumption shopping experience, account identity data is bound independently by users without real-name mandatory authentication requirement.
The third category is order transaction payment data: the platform does not capture, store and back-end record user bank card cross-border payment account number, payment password and payment channel private verification information. All USD unified payment transaction data is independently managed by formal third-party certified cross-border payment institution, the platform only obtains order payment success status, order transaction amount and order payment timestamp simple transaction records, used for platform order financial reconciliation, inventory commodity sales data statistics and after-sales refund fund matching settlement, protecting core payment privacy of global users.
The fourth category is website anonymous browsing behavior data: including user homepage banner browsing track, foundation and lip color commodity click record, sidebar service module residence time, search keyword record of skin tone inclusive makeup commodities, anonymous browsing data removes all user personal identity labels uniformly, used for website page layout optimization, summer sale banner effect adjustment, commodity sidebar classification optimization and impulse consumption user shopping experience upgrade, no user personalized identity positioning.
User Data Closed Storage & Platform Internal Management Rules
All legally collected user shopping and order data adopt closed independent server storage mode, built with platform exclusive cross-border e-commerce data encryption firewall and beauty retail data isolated database, physically isolate user private information from external network public access channel and third-party commercial data server. User receiving information, order history records and after-sales service archives adopt AES commercial standard end-to-end encryption technology for secondary encryption processing, only platform designated after-sales department, order operation department and logistics docking senior management staff have limited background data viewing authority, each data viewing behavior leaves permanent operation log trace.
The platform formulates strict internal employee privacy management regulations: all front-line customer service staff, warehouse operation staff and logistics docking employees are prohibited from manually exporting, screenshotting, copying and privately transmitting user receiving address, order shopping commodity preference and after-sales private service records; employee unauthorized privacy leakage behavior belongs to platform official operation violation behavior, with standardized internal punishment mechanism matched. The platform does not open user private data interface to upstream cosmetic supplier, cross-border logistics carrier and third-party marketing cooperative institution fundamentally.
We promise not to sell, rent, trade and commercialize any global user personal shopping data and consumption preference information to external advertising agencies, beauty marketing platforms and user information purchasing merchants permanently. We will not push irrelevant cross-industry advertisement, non-platform beauty commodity commercial short message and spam marketing content via user reserved contact information, protect users from privacy-derived commercial disturbance, fit high-privacy shopping demand of American local consumer groups, and match high-standard official e-commerce privacy service tone.
Third-Party Institution Data Cooperation & Privacy Boundary
The platform only cooperates with two types of certified formal third-party institutions in business operation: qualified cross-border logistics distribution carriers and certified USD cross-border payment settlement service providers. Before data docking cooperation, all third-party institutions sign official privacy non-disclosure binding agreements with our platform uniformly, limiting third-party data use scope only to package delivery and fund settlement business links required by orders.
Logistics service providers can only obtain user consignee name and delivery address single distribution information, cannot obtain user commodity purchase list, skin tone makeup preference, order discount consumption record and after-sales refund private data; payment service providers only obtain order amount and fund transfer data, cannot browse user website browsing track and personal account information. No cooperative third party has the right to mine user consumption data independently and launch personalized external marketing promotion, the platform cuts off cross-institution privacy leakage risk from cooperation agreement level.
The platform does not access third-party website embedded advertising plug-in, public network data statistics tool and cross-site user tracking component on the whole official website, the homepage summer sales banner, commodity sidebar module, search sidebar and commodity detail page all adopt platform independent native code development, no cross-site user privacy tracking behavior, reducing external data hidden danger in user website browsing process.
User Personal Data Autonomous Management & Deletion Right
Global users enjoy full autonomous management rights of personal platform data independently. Users can modify receiving delivery information, reset account login data and clear personal commodity search record and browsing cache in personal account background at any time with self-service one-click operation; for historical completed order records and bound personal account data, users can submit data deletion application to official customer service voluntarily, the platform will complete inactive user private data permanent clearing and database removal within 4 working days after application confirmation, without residual data backup retention.
For guest checkout users without registered account, after order delivery completion and after-sales refund service cycle end, the platform automatically archives and desensitizes user receiving information systematically, removes identifiable personal private label automatically after 90 days, realizes passive regular privacy data optimization protection. Users can suspend personalized commodity recommendation function in website setting module independently, close consumption preference data collection permission, and adjust personal privacy protection level one-click freely.
Data Security Emergency Protection & Policy Update Rule
The platform builds 24-hour automatic network security monitoring system for user data server, coping with network intrusion, data illegal access and other potential security risks in real time. Once abnormal data access behavior is detected, the system automatically locks database access authority and triggers official security emergency disposal mechanism immediately, and the professional technical team completes risk elimination and user safety notification efficiently.
When global cross-border e-commerce privacy protection standards are updated synchronously, the platform optimizes individual policy clauses appropriately in official public transparent form, updates policy content on website dedicated policy page uniformly, and no concealed clause revision is conducted. This policy is long-term effective official privacy management specification of the beauty retail e-commerce platform, safeguarding users’ privacy rights and interests in the whole process of browsing discounted inclusive beauty commodities, placing orders and enjoying free shipping after-sales services.