NEW + BESTSELLERS Limited Edition

Snag the magic of Fenty + Smurfs with this crew of Smurfette-inspired goodies, featuring the full limited-edition assortment in a one-of-a-kind Collector’s tin. From Smurfberry-scented lips in bright + luminous shades, to dazzling shimmer-dusted daisies for allover glitz, to Smurf’d out accessories to primp and perfect, this limited-edition lineup has got you fully covered for all your Smurftastic beauty + skin needs.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The Protection Posse is all the backup your hair needs to effortlessly move between styles. Powered by Replenicore-5, this duo links up for full-on protection against breakage. 

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

Catch yourself in all your glory with a handheld mirror to keep your Fenty looks on point and the essence of Smurfette reflected. So get your blue’tiful glow up on and take a Smurfastic peek anytime.

Gameday calls for reppin’ your team, and Fenty Face calls for reppin’ Fenty. Show your team spirit and amp up your game-face with these hyper-limited, Team Fenty undereye stickers.

Bleenndd, perfeeccttt, HIKE! Get that Fenty Face game-day ready with this all-new, limited-edition sponge—all decked out in a football-shape design.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

A collection of creamy longwear eyeshadow sticks that deliver high-impact color intensity in just a single swipe. Each matte, shimmer and mega-sparkle shade were expertly developed to create endless looks with dimension from subtle to shimmered, to wet-diamond, sparkle effect.

Get a soft + diffused finish with this highlighter brush designed to pair perfectly with Demi’Glow Light-Diffusing Highlighter.

Get people talking about ya naturally luscious lips with this next-level clean and cruelty-free lip care: The plush, pudding-like texture coats lips with supercharged moisture, resulting in a smoother, firmer and plumper-looking pout.

Blend and perfect your makeup with a Smurfy effect. This 2-piece, mushroom-shaped sponge blends liquid, powder or cream formulas smoothly.

Get your magical looks + hair all set, with mushroom clips inspired by Smurfette.

The bestselling, shimmery light pink shade you know and love is coming through for the makeup meet-cute of the moment. WATTABRAT is hooking up with WATTAB!*#%, a brand-new deep pink, for a limited-edition collection full of pink beauty. Cuddle up to this crew of big and little baddies to get you glossy, glowy and lit. Hard launch your looks in never-too-sweet sugary, shimmery pinks with a lil’ naughty in the mix.

There’s a Gloss Bomb for every function. Swipe it on + prepare for the most poppin’ pout with this new lip set featuring two fam-fave shades + a new, exclusive shade.

This ain’t your average mirror—it’s really the trick of all trades. Keep it at your vanity, pack it in your suitcase, even charge your phone with it; this LED mirror is here for you to perfect your Fenty Face at home or while you travel.

Get ready for your close up with this LED compact mirror—the magnification and bomb af lighting is here to get you photo-ready anytime, anywhere.

Up your gloss ambition with this sparkly gold shade inspired by Mel.